Featured

Fashion Week brings forth new trends, fresh perspectives, and a sense of anticipation that captivates the industry. As usual, Milan Fashion Week gave us a unique and inspiring showcase of design and innovation. Among the guests who graced it, V Girl Natalia Bonifacci fully immersed herself in the experience, attending shows hosted by fashion houses such as Blumarine, MSGM, Missoni, and Vivetta.

Just as trends come and go, so do the platforms where these trends take shape. Pinterest has undergone a remarkable transformation, now standing at the forefront of fashion, beauty and lifestyle inspiration. Its newfound status as Gen Z's favourite fashion inspo hub has sent ripples through the industry, offering not only style enthusiasts but also fashion and beauty brands unprecedented opportunities for growth and engagement.

Copenhagen Fashion Week has always been a thrilling showcase of creativity and innovation in the world of fashion, and this year's spring/summer 2024 edition was no exception. Our team brought their unique touch to this year's event, attending fashion shows and exclusive events that showcased the very best of Danish style and design. This season, the event didn't just celebrate the industry's giants; it illuminated the brilliance of emerging designers, reinforcing the fashion world's ever-evolving nature and its relentless pursuit of fresh ideas. Sustainability, a core theme of Copenhagen Fashion Week, remained steadfast, demonstrating its unwavering commitment to making a positive impact on the planet even as the focus shifted towards unleashing boundless creativity.

With an unwavering sense of style, beauty acumen, and a captivating personality, Mara Lafontan has garnered a devoted following that looks up to her for inspiration and advice. Now, a new chapter unfolds as Mara introduces her series, "Beauty Hotline," in exclusive collaboration with Vogue France, where she delves into the latest trends, expert insights, and coveted beauty secrets.

This summer, our talented roster has been collaborating with some of the most spectacular brands. From the sun-kissed shores of Saint-Tropez with Tod's to celebrating the Miu Miu Arcadie bag, our talents have brought their unique flair to every venture. As the season draws to a close, we can't help but reflect on the incredible achievements and collaborations our talents have done.

Paris Haute Couture Fashion Week is a pinnacle event in the fashion industry, and this season, V Management's talents made their mark as esteemed guests at the prestigious fashion events. With their impeccable style and magnetic presence, the V Girls showcased their individuality, from attending shows by renowned designers to stealing the spotlight with their own fashion-forward looks.

The fashion world stood in awe as the illustrious runways of Milan and Paris came alive with creativity, innovation, and sartorial excellence during the recent men's fashion weeks. Among the influential figures making waves in this captivating realm were some remarkable talents represented by V Management. With their impeccable style, captivating presence, and deep passion for menswear, they left an indelible mark on the prestigious fashion events.

In an exciting partnership that brings together creativity and timeless elegance, Danielle Copperman has joined forces with London and Athens-based jewellery label Ysso. The collaboration, titled "DANIELLE COPPERMAN X YSSO," showcases a stunning capsule collection consisting of 16 core pieces. This jewellery line not only represents Danielle's personal style and taste but also reflects her ethos of conscious fashion and effortless living.

La Fontana Paris, founded by V Girl Mara Lafontan, is once again creating buzz with its latest launch. Teaming up with artist Léa Pastier, the brand has expanded its product range to introduce a captivating collection of tarot scarves, inviting people to embark on a mystical journey of empowerment and personal growth. Inspired by the occult and rooted in vibrant energies, these scarves allow wearers to tap into their chosen tarot card's enchanting narratives.

In today's digital age, influencers have become powerful trendsetters, shaping the worlds of fashion, beauty, and entertainment. The 2023 Cannes Film Festival was no exception, as V Management talents showcased their impeccable style. As influencers, our talents have the unique ability to bridge the gap between high fashion and everyday style. They not only embrace the latest trends but also add their personal touch, redefining fashion and setting new standards of glamour. Collaborating with renowned fashion houses like Stephane Rolland, Roberto Cavalli, Jean Paul Gaultier, Philipp Plein, and Nali Barzani, our talents brought their vision to life on the red carpet.

Last week in Saint-Tropez, we witnessed a breathtaking spectacle as Etam unveiled its highly anticipated beach looks for 2023. Some members of our team were among the privileged guests who graced the occasion, adding their own touch of glamour. Set against a picturesque backdrop, the Etam summer show was a sight to behold. The atmosphere was nothing short of festive, with an eclectic mix of fashion enthusiasts and industry insiders eagerly anticipating the unveiling of Etam's exquisite collection. #EtamCruise2023

Picture the stunning Mediterranean coastline, the smell of salty sea air, and the gentle sound of waves crashing against the rocks. Add to that the luxurious Hotel du Cap-Eden-Roc at Cap d'Antibes and the indulgent Dior Beauty spa experience, and you have a recipe for pure bliss. That's exactly where V Girl Anja Winkelmann found herself for a three-day trip to celebrate the opening of the Dior Beauty spa at the hotel. Anja is no stranger to the world of beauty and wellness, with her passion for yoga, naturopathy, and a balanced lifestyle shining through her well-curated Instagram profile. Her love for all things health and wellness make her the perfect match for Dior Beauty's wellness escapes, and her excitement to experience the brand's latest spa concept was palpable.

V Management is proud to announce the collaboration between Natalia Bonifacci, and Italian shoe brand Seboy's. The luxurious shoe line, which ranges from sandals to cowboy boots, was released on April 15th. Natalia has long been a model and influencer in the fashion industry, with an impeccable eye for style, and she continues to elevate herself in the fashion and creative industries, bringing forth a shoe line that shows exactly that. The capsule collection, which is for the spring/summer 2023 season, features some of Seboy's iconic models that Natalia has customized according to her glam rock taste, reinterpreting them in a personal way that blends well with the creative idea of the brand.

In the world of fashion, influencers are key players in setting the latest trends. Their ability to showcase their favourite pieces to their followers has a huge impact on the industry. From classic designs to new releases, they are always bringing something new to the table. But it's not just about the bag itself, it's about how they style it and make it their own. From the iconic Lady Dior to the trendy Miu Miu Pocket Bag, find out what they are wearing right now and how they are styling them.

Our team of talented creatives had the honour of attending some of the most prestigious fashion shows this fashion season, and it was an experience like no other. The season started off with a bang in New York, where some of our team attended shows like Carolina Herrera and even got to attend a Viktor & Rolf dinner hosted by none other than the beautiful Emily Ratajkowski herself. London was next on the list, and some of our talents got to experience shows such as Paul and Joe Paris, and experience Moncler's infamous fashion week events. After London, it was time for Milan, one of the fashion capitals of the world, where our team had the pleasure of attending shows such as Blumarine, Gucci, and Prada. The stunning collections on display left our team in complete awe of the ingenuity and beauty of the designs.‍ Finally, Paris, where our talents witnessed a grand finale of the Fall/Winter 2023 season. They were mesmerized by the stunning displays from the likes of YSL, Dior, and Off-White™, each show a testament to the creativity and hard work of the designers.‍

Annabelle Hoy is taking her fashion experience to the next level with her upcoming sustainable silk set brand, Humans of Yesterday. With a passion for design and an eye for style, Annabelle has curated a collection that is both timeless and environmentally friendly. In this interview, we delve into Annabelle's inspiring journey to launching her brand, the inspiration that drives her creativity, and the challenges she encountered along the way. We also explore the power of social media and uncover Annabelle's insider tips for launching a sustainable fashion brand.

Discover the mystical world of La Fontana Paris, the stunning jewellery brand founded by #VGirl Mara Lafontan. Her collection features ethereal and curious pieces designed for those who embrace their individuality and wild spirit. As a natural creative with a successful background in working with top brands like Tod's, Fendi, and Charlotte Tilbury, Mara has taken her skills to the next level with her unique jewellery brand. Ideal for those seeking something different and mystical, La Fontana Paris offers a touch of enchantment to any look.

Dubai Bling celebrity and influencer Farhana Bodi has over two million followers who keep up with her vibrant personality and opulent lifestyle of luxury apparel, entrepreneurship, travel, and events. At the age of 19, she began working as a makeup artist and model, and she has since worked with premium fashion brands such as Versace, Prada, Missoni, Giuseppe Zanotti, and Chanel. Farhana is the founder of "I Woman Of The World," an events and lifestyle brand dedicated to uplifting women, in addition to being a successful content creator and social media influencer.

The holiday season is in full swing, and with it comes the opportunity to enjoy a winter getaway. As the temperatures drop and snow blankets the ground, people are planning their winter escapes. For many, that means a trip to the warm climates of Costa Rica or Namibia, but for others, it’s time to bundle up and head to destinations like the Dolomites or some of Europe’s other snowy hot spots.

Vogue France recently published an article titled "Chevelure de rêve: Clara Berry, Emili Sindlev, et Emmanuelle Koffi nous partagent leurs secrets d'influenceuses" in which they interviewed three influencers known for their radiant hair on their routine and care. V Girls Clara Berry, known for her long and flowing brown hair, and Emmanuelle Koffi, known for her preppy girl style and bouncy curls, eagerly shared their ultimate hair tips and secrets for those who wanted to know.

Christian Louboutin has undoubtedly revealed one of his most coveted collections to date. Lipstick Heel is an expressive term that captures the star trend for these end-of-year celebrations: the jewel heel. To showcase the Lipstick Heel with Vogue France, Louboutin worked with V Girl Anaëlle Duguet to embody the shoe and its festive and chic appeal. Christian Louboutin's Lipstick shoes are a wardrobe staple, capable of elevating even the most basic outfit into a true fashion moment, while Anaëlle embodies a fast-paced young woman who seeks of original, eclectic pieces to add to her wardrobe, making this the perfect collaboration.

Because of the strong emotional association that fragrance has with our sense of smell, having different go-to fragrances is an easy way to change your mood, communicate different elements of your personality, and match your environment. When our team collaborates with a brand to showcase their fragrance, they do it with creative visuals that exude the scent's aura to help convey how that perfume makes them feel. From chic night-time scents to sweet floral ones, you can get a sense of where the perfume takes you by the creative content creation that goes into showcasing it. Check out our team's top fragrance selection below, whether you're looking to get inspired for gifting this holiday season or looking for a fragrance that conveys your personality.

V Management's commitment to exceptional talent management and high-quality content creation enables us to continue partnering with the industry's biggest names while also signing incredible new talents along the way. So far this autumn, we've worked with spectacular brands ranging from Versace, Hublot and many more...

V Girls Clara Berry and Mara Lafontan are leading Parisian it-girls who can be seen attending fashion weeks and events all around the world. Already having been featured in several esteemed publications, they recently got the attention of Elle Italia and were asked about their fashion inspiration, favourite shopping destinations, and more...

Juny Breeze has worked on successful campaigns for brands including Valentino, Chaumet, Armani Beauty, L'Oreal, and many more. Inspired by vintage films, she adds her artistic approach to her work, and has appeared in magazines such as Vogue Paris, Grazia, ELLE, and many more. This time, she has captured the attention of Vogue Arabia and had a conversation about her origins, inspiration, and motivations. 

V Management is committed to delivering high-quality content and great talent management, which allows us to collaborate with some of the most well-known fashion houses throughout fashion week. Our team had a fantastic time during Paris Fashion Week, working with prominent labels such as Balmain, Miu Miu, Coperni, and others. The shows and presentations were refreshing and eye-catching as they showcased their SS23 collections, and our talents are always eager to attend and share their looks and experiences from these events.

Following the end of London Fashion Week, the #VFamily returned to Milan for fashion week to see its captivating shows. From vivid runway shows to mesmerising presentations, luxury fashion labels made their seasonal comebacks with full power and imagination, and invited us to enjoy the experience.

This summer season, our V Talents travelled across the globe to work, relax, and explore. Talents Temi, Iga, Juny, Léa and Clara visited some of the hottest destinations and wore the most coveted summer seaside styles.

This week, following on from the excitement of Copenhagen Fashion Week, I interviewed our lovely Talents: Annabelle Hoy, Sam Salter, and Chey Maya about their experiences attending. I, the creative content manager here at V, visited Copenhagen this year for the first time myself and was blown away by it's streets splashed in primary colours, tranquil canals, and amazing fresh food, but during CPHFW, the city manages to get even more vibrant. By the sounds of it, our Talents had an amazing experience filled with a sense of community, a strong focus on sustainability, and of course some amazing style! Below are their thoughts.

With the climate suffering more than ever, and fashion taking a big part of the blame for this, we're seeing big changes from even the fashion industry giants. With Stella McCartney starting to make sustainable changes all the way back in 2001, Copenhagen Fashion Week requiring a minimum sustainability plan for all featured brands, and Adidas partnering with Parley for the Oceans to use recycled plastic debris and certified fabrics in their designs, it's clear that change is in the air.

Copenhagen is becoming a more and more prominent fashion destination. Copenhagen Fashion Week today attracts designers from Europe and the United States who are all aiming to work sustainably. Ganni, Gestuz, Stine and Goya, Holzweiler, and more brands are included in this season’s calendar! During this season's Copenhagen fashion week, there are numerous ways to experience style, and each experience was compelling in its own way. With vivid and unique runway shows, brands made their seasonal comebacks with vigour and innovation, inviting our talents to enjoy the experience.

People are more committed to eco-conscious solutions when it comes to their fashion choices than ever before. The desire for "green" choices, whether it comes from consumers or fashion industry experts, cannot be disregarded. Customers are paying increased attention to ethical and environmental elements when shopping, according to Farfetch's Conscious Luxury Trends Report. Searches for "conscious" items on Farfetch's online store have surged by 93% year on year (YoY). According to the study, enterprises must act as quickly as possible to meet the rising demand for environmentally friendly products.

Vogue France spoke with yoga instructor, model, and influencer Anja Winkelmann about her experience with Dior Beauty. The Dior Spa Cheval Blanc cruise, which is located on a boat on the Seine, has captivated the city. The luxury cruise acts as an extension of the spa’s address located at the top of La Samaritaine, offering completely new well-being journeys.

Gucci has recently taken a key role in high-end fashion collaborations as it keeps expanding its world, partaking in a "hack" with Balenciaga, a collaboration with Adidas, Supergucci, and more. Now, the brand has named Harry Styles as its newest collaborator. Styles and Gucci creative director Alessandro Michele collaborated on a 25-look collection, Gucci HA HA HA, named after Harry and Alessandro's initials, which is supposed to be representative of their relationship and their eccentricities. The exciting collaboration, revealed at a press conference in Milan, follows the brand’s updated strategy, in which it established a sales objective of €15 billion per year, up from €9.7 billion last year.

V Management is dedicated to providing high-quality content and excellent talent management, allowing us to work with some of the most well-known fashion industry names. Our agency works with prestigious brands like as Chaumet, Jimmy Choo, Swarovski, and others. Partnerships are becoming more vibrant and colourful as summer approaches, and our talents are always ready to share their new projects and press trips with their audience. View some of our most recent collaborations.

With the rush of being busy content creators and entrepreneurs, it was time for some of our V Girls to take a break from the city and enjoy some time at the beach! Maje invited Anja, Juny and Sian Lilly on a press trip to the Hamptons in honour of the #MajeSS22 collection but before anything else, they had a quick stop in New York City. They explored the city to get inspired by some of the most iconic streets of New York and the experience then continued in the Hamptons, where they spent their days on the beach and their nights at amazing dinners and events.

Most brands have mastered the art of creating trending videos on TikTok - going viral has been easier than ever. However, one viral video isn’t enough to market an entire brand, viewers must have the desire to click the follow button and take a genuine interest in all of the content produced by the brand.

The annual Cannes Film Festival, held in Cannes, France, contains one of the most lavish red carpets in the world. Attendees go from all over the world to walk the renowned red steps in their finest high couture attire. From dinners with glamourous fashion houses to walking the red carpet, see how the Cannes Film Festival 2022 went for the #VFamily.

The luxury fashion industry has faced various new challenges because of recent changes in consumer culture. The COVID-19 outbreak has accelerated the digitalization of the fashion business, particularly in the luxury sector, which has traditionally been hesitant to accept digital trends. There are various digital trends that the luxury business has begun to adopt in modern times, such as TikTok and metaverse fashion in order to avoid digital disruption, but also, to thrive.

As luxury car brands are rebranding themselves into lifestyle brands, they are moving into a new era of collaborations, prioritising fashion and lifestyle influencer marketing. Unless they are car enthusiasts, most people are unlikely to be up to date on the latest automotive news and aren't always knowledgeable when it comes to deciding which vehicle to buy. This is where social media influencers come into play, as car manufacturers will spark the interest of people who would not have noticed their product otherwise.

The V family got to attend Coachella's weekend 1 following a two-year hiatus during the pandemic. This music and arts festival attracts attendees from around the world every year, and its recent two-year pause has left attendees eagerly anticipating what's to come this year, and we were not disappointed.

Coachella is set to host over 150,000 attendees each of its four days this time after taking a two-year break during the pandemic, and the V Family is beyond excited to re-experience it! Coachella celebrates music and the arts, attracting attendees from all over the world, usually on an annual basis, and its two-year halt has left its attendees as well as those watching from home in great anticipation of what’s to come this year. More than a music festival, Coachella is also a gold mine of exclusive parties, branded events, and brand advertising, making the festival a fashion and marketing hub.

In a culture where fashion trends are ever-changing, demand is at an all-time high and encouraging mass production that is not always transparent to the public, prompting the question - how do we measure social impact?

From presentations to catwalk shows, designers show off their incredible creations each season. Our talents attend each season’s fashion shows and this year there were some of the most artistic visuals to be seen.

There were many ways to experience style during this season's Milan fashion week, and each was captivating in its own way. The brands made their seasonal comebacks in full force and creativity, inviting us to share the experience, from vibrant runway shows to captivating presentations.

Regardless of whether you’ve been browsing the internet, watching the morning news, or conversing with friends in the past couple of months, the word NFT is almost entirely impossible to miss, especially if you’re in the influencer marketing industry.

Italian beauty Natalia Bonifacci has long been a fashion industry insider as an accomplished model and influencer with an impeccable eye for style. A creator, dreamer, and realist, Natalia carries a diverse skill set that makes her the perfect talent. Natalia recently spoke to Vogue Russia on the physical and emotional journey of motherhood.

Colorful gowns and delicate accessories were at the forefront of the V Production shoot which took place at the start of the year. Many of our Paris-based talents showcased their playfulness during the production.

2022 has kicked off with many riveting collaboration announcements from some of the biggest brands in the industry, setting the tone for the fashion world this year. 2021 was the year of luxury collaborations and brought us Gucci and Balenciaga’s Hacking Project, Fendace, Dior and Sacai, and more. As fashion gets more experimental and diverse, impressing the public is becoming more of a challenge, which is evident in this year’s collaboration announcements by brands that are not typically associated with each other. Luxury brands that were once deemed too traditional to branch out into combat gaming and cartoons are now on the hunt for the next big collaboration that provides an element of newness.

With 2022 fast approaching, the V Family has enjoyed celebrating this festive season in many ways. With a growing in-house team and various new talents, we are continually expanding and wanted to share our festive celebrations across different locations. This year, some of our favourite moments were spent with ba&sh, Dior Beauty, Jean Paul Gaultier, and Nina Ricci among others.

Years ago, we all predicted flying cars and the ability to transport into another part of the world with the touch of a button via a magical machine. Today, we’re somewhat there. Perhaps not as advanced, but with 3D printing and AI/ VR, we are progressing at a speed we can’t even keep up with.

When the news initially broke of Virgil Abloh’s passing, the V Team were in shock and disbelief. Abloh changed the entire fashion game and created a lasting impact on the industry. We paid tribute to the creative mastermind by reflecting on some of his most influential collections.

Producing the most creative and engaging content is one of our top priorities here at V Management. To commemorate our production work and teams, we have listed some of our popular production work for 2021.

Luxury brands have mastered the ability to present immersive traditional adverts, planned and executed in the utmost professional manner. Yet, in the past years, most have learned that while traditional adverts are beneficial, a successful collaboration with a significant digital influencer may make or break a luxury brand's new campaign or launch. Though the openness offered by social media appears to have conflicted with various luxury businesses' feelings of exclusivity in the past, brands are now reliant on the expanding realm of digital influencer marketing.

When Daniel Lee announced his departure as Bottega Veneta’s creative director, it was sudden and unexpected news. Within the next couple of days however, the brand appointed a member from its in-house team to take on the creative director position.

As the global population grows, so does overconsumption and pollution; as a result, our natural resources are decreasing. The fashion industry alone accounts for over 10% of global carbon emissions, and the current climate crisis is urging more and more fashion brands to implement sustainable strategies and transparent approaches.

Once deemed as nothing more than a lip-syncing app for teenagers, TikTok is now responsible for popularising countless trends, songs, creators, and brands. TikTok’s new reputation has brands from Dior to Gucci flocking to the platform in hopes of gaining popularity among new audiences.

This season’s fashion month brought along style experiences in all forms, and each one was captivating in a new way. With several designers returning to physical shows, the fashion month anticipation was most definitely worth it. Brands made their comebacks in full force and creativity and invited us to share the experience, from vibrant runway shows to a full-fledged runway festival, and more. #PFW #MFW #SS2022

At V Management, our dedication to excellent talent management and high-quality content production enables us to continue collaborating with the best names in the industry. Our talent managers, who strive for the best results and client satisfaction, have shared their thoughts on some of our latest brand collaborations.

After studying fashion design, Annabelle continued her creative journey by producing content online, adding beauty to her resume in the process. From Lancôme to Christian Louboutin Beauty, Agent Provocateur, and more, Annabelle collaborates with leading fashion and beauty brands.

We combine expertise in both talent management and content production, therefore, our latest collaborations are exceptional. We continue to work with the best and most influential names in the industry. Our talent managers work hard to produce the best solutions, and with this in mind, we gathered their thoughts behind some of the latest collaborations at V Management.

V Girls are some of the most sought-after talents, and Anouchka Gauthier is most certainly one of them. Alongside major brand collaborations, Anouchka is also involved with the press and was recently interviewed by ELLE Japan to explore her professional background.

As V Management continues to develop, our client list follows suit. We're growing stronger than ever, and managing talents while expanding our production capabilities is at the forefront of our goals.

Sam Salter's captivating smile and engaging personality are immediately noticeable. Model and dancer, Sam’s professional background is diverse and unmatched - his online and offline skills are equally brilliant and he is constantly growing on social media.

A business leader and Forbes Italia’s 30 under 30 honoree, Carolina Sansoni is a talent who encompasses style and prowess. She has an entrepreneurial spirit and lifestyle that becomes apparent in her professional life.

In January 2021, V Management launched its Men’s division and welcomed a plethora of new talents. To honor this expansion, the V Team worked with the Parisian-based crew for a captivating production inspired by the parties and feasts of the 1920s. The ambience was vibrant - a celebration of freedom from the post-war era, depicted by our talents in Paris.

Mara Lafontan united with Elle France and Simone Pérèle to introduce fans to a day in her life in France and what it means to be a confident woman. Mara’s philosophy is simple, “be yourself, the French way,” which she applies to everything she creates.

As the fashion industry shifts into embodying sustainability in daily routines and processes, Liu Jo welcomes #VGirls Clara Berry and Mara LaFontan to explore their roots in Portugal while donning the #LiuJoBetterDenim collection.

Clara Berry joins efforts with Adidas and Zalando to make the world a better place. Together with her friends and dozens of volunteers she cleaned the streets of Paris from plastic trash and participated in the masterclass on how the plastic is transformed and reused. Project carried out for the launch of #cleanclassics line by Adidas in partnership with Zalando.

Dior Makeup partners with the celebrity makeup artist Nikki to create a flawless look for summer evenings. With #VGirl Elle Trowbridge as a model, Nikki shows how to do shiny smokey eyes using 5 colors eyeshadow palette. Campaign for British store chain Selfridges. MUA: @nikki_makeup Photographer: @sarahbrownphoto For: @theofficialselfridges x @diormakeup

Fashion is a fast-paced, ever changing, and grueling industry. With new products and new ideas out every day, staying on top requires innovation, determination, and talent. Of course, having a striking sense of style and a killer body never hurts. Fortunately for her, international model and YouTuber, Sian Lilly has both.

Only the models themselves really know what it is like to shoot on a set, with bright lights and a million onlookers just out of the shot. Thanks to London based model and influencer, Elle Trowbridge, we now have an inside look to the true nature of modeling. Collecting the coveted title of “model” at the tender age of 16, Elle is no stranger to the hustle and bustle of the fashion industry, and has been thriving in the business ever since.

On a very public and global stage it is easy to lose sight of oneself. International model and digital media sensation - Mara Lafontan - shares how she has struck the perfect balance between adapting to new adventures and remaining true to herself.