Sustainability
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August 5, 2022
Farfetch's Conscious Luxury Trends Report is Seeing an Increase in Consciousness Among Consumers
People are getting more personally committed in eco-conscious solutions when it comes to their fashion choices than ever before. The desire for "green" choices, whether it comes from consumers or fashion industry experts, cannot be disregarded. Customers are paying increased attention to ethical and environmental elements when shopping, according to Farfetch's Conscious Luxury Trends Report. Searches for "conscious" items on Farfetch's online store have surged by 93% year on year (YoY). According to the study, enterprises must act as quickly as possible to meet the rising demand for environmentally friendly products.
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August 2, 2022
"I tried the most incredible wellness Dior cruise on the Seine” Anja Winkelmann, Vogue France
Vogue France spoke with yoga instructor, model, and influencer Anja Winkelmann about her experience with Dior Beauty. The Dior Spa Cheval Blanc cruise, which is located on a boat on the Seine, has captivated the city. The luxury cruise acts as an extension of the spa’s address located at the top of La Samaritaine, offering completely new well-being journeys.
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Fashion
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Industry News
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July 19, 2022
Gucci reveals Harry Styles collaboration with a 70s flair
Gucci has recently taken a key role in high-end fashion collaborations as it keeps expanding its world, partaking in a "hack" with Balenciaga, a collaboration with Adidas, Supergucci, and more. Now, the brand has named Harry Styles as its newest collaborator. Styles and Gucci creative director Alessandro Michele collaborated on a 25-look collection, Gucci HA HA HA, named after Harry and Alessandro's initials, which is supposed to be representative of their relationship and their eccentricities. The exciting collaboration, revealed at a press conference in Milan, follows the brand’s updated strategy, in which it established a sales objective of €15 billion per year, up from €9.7 billion last year.
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July 22, 2022
Latest Collaborations at V Management
V Management is dedicated to providing high-quality content and excellent talent management, allowing us to work with some of the most well-known fashion industry names. Our agency works with prestigious brands like as Chaumet, Jimmy Choo, Swarovski, and others. Partnerships are becoming more vibrant and colourful as summer approaches, and our talents are always ready to share their new projects and press trips with their audience. View some of our most recent collaborations.
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Collaborations
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July 19, 2022
V Girls in New York with Maje Paris #MajeInMontauk
With the rush of being busy content creators and entrepreneurs, it was time for some of our V Girls to take a break from the city and enjoy some time at the beach! Maje invited Anja, Juny and Sian Lilly on a press trip to the Hamptons in honour of the #MajeSS22 collection but before anything else, they had a quick stop in New York City. They explored the city to get inspired by some of the most iconic streets of New York and the experience then continued in the Hamptons, where they spent their days on the beach and their nights at amazing dinners and events.
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Industry News
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July 27, 2022
Brand Insights: Showing personality is the new way of content marketing
Most brands have mastered the art of creating trending videos on TikTok - going viral has been easier than ever. However, one viral video isn’t enough to market an entire brand, viewers must have the desire to click the follow button and take a genuine interest in all of the content produced by the brand.
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Fashion
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Industry News
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July 25, 2022
The future of NFTs in luxury fashion
The luxury fashion industry has faced various new challenges because of recent changes in consumer culture. The COVID-19 outbreak has accelerated the digitalization of the fashion business, particularly in the luxury sector, which has traditionally been hesitant to accept digital trends. There are various digital trends that the luxury business has begun to adopt in modern times, such as TikTok and metaverse fashion in order to avoid digital disruption, but also, to thrive.
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Industry News
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July 19, 2022
The era of automotive influencer marketing
As luxury car brands are rebranding themselves into lifestyle brands, they are moving into a new era of collaborations, prioritising fashion and lifestyle influencer marketing. Unless they are car enthusiasts, most people are unlikely to be up to date on the latest automotive news and aren't always knowledgeable when it comes to deciding which vehicle to buy. This is where social media influencers come into play, as car manufacturers will spark the interest of people who would not have noticed their product otherwise.
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Fashion
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July 19, 2022
Coachella 2022 with V Management
The V family got to attend Coachella's weekend 1 following a two-year hiatus during the pandemic. This music and arts festival attracts attendees from around the world every year, and its recent two-year pause has left attendees eagerly anticipating what's to come this year, and we were not disappointed.
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Industry News
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July 19, 2022
Coachella is back!
Coachella is set to host over 150,000 attendees each of its four days this time after taking a two-year break during the pandemic, and the V Family is beyond excited to re-experience it! Coachella celebrates music and the arts, attracting attendees from all over the world, usually on an annual basis, and its two-year halt has left its attendees as well as those watching from home in great anticipation of what’s to come this year. More than a music festival, Coachella is also a gold mine of exclusive parties, branded events, and brand advertising, making the festival a fashion and marketing hub.
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Sustainability
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Industry News
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July 19, 2022
Fashion house Chloé is developing a social impact measurement tool for the industry
In a culture where fashion trends are ever-changing, demand is at an all-time high and encouraging mass production that is not always transparent to the public, prompting the question - how do we measure social impact?
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Fashion Week
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Fashion
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July 19, 2022
Paris Fashion Week Fall/Winter 2022 with V Management
From presentations to catwalk shows, designers show off their incredible creations each season. Our talents attend each season’s fashion shows and this year there were some of the most artistic visuals to be seen.
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Fashion Week
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Fashion
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July 19, 2022
Milan Fashion Week Fall/Winter 2022 with V Management
There were many ways to experience style during this season's Milan fashion week, and each was captivating in its own way. The brands made their seasonal comebacks in full force and creativity, inviting us to share the experience, from vibrant runway shows to captivating presentations.
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Industry News
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July 19, 2022
Will NFTs impact the influencer marketing industry?
Regardless of whether you’ve been browsing the internet, watching the morning news, or conversing with friends in the past couple of months, the word NFT is almost entirely impossible to miss, especially if you’re in the influencer marketing industry.
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March 31, 2022
Vogue Russia: an honest conversation about motherhood with Natalia Bonifacci
Italian beauty Natalia Bonifacci has long been a fashion industry insider as an accomplished model and influencer with an impeccable eye for style. A creator, dreamer, and realist, Natalia carries a diverse skill set that makes her the perfect talent. Natalia recently spoke to Vogue Russia on the physical and emotional journey of motherhood.
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July 19, 2022
V Productions Presents: A Parisian Dream
Colorful gowns and delicate accessories were at the forefront of the V Production shoot which took place at the start of the year. Many of our Paris-based talents showcased their playfulness during the production.
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Fashion
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Industry News
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July 26, 2022
Four luxury brand collaborations happening in 2022
2022 has kicked off with many riveting collaboration announcements from some of the biggest brands in the industry, setting the tone for the fashion world this year. 2021 was the year of luxury collaborations and brought us Gucci and Balenciaga’s Hacking Project, Fendace, Dior and Sacai, and more. As fashion gets more experimental and diverse, impressing the public is becoming more of a challenge, which is evident in this year’s collaboration announcements by brands that are not typically associated with each other. Luxury brands that were once deemed too traditional to branch out into combat gaming and cartoons are now on the hunt for the next big collaboration that provides an element of newness.
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July 19, 2022
Festive Season 2021 with V Management
With 2022 fast approaching, the V Family has enjoyed celebrating this festive season in many ways. With a growing in-house team and various new talents, we are continually expanding and wanted to share our festive celebrations across different locations. This year, some of our favourite moments were spent with ba&sh, Dior Beauty, Jean Paul Gaultier, and Nina Ricci among others.
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Industry News
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July 26, 2022
Fashion Technology in 2022: What To Expect
Years ago, we all predicted flying cars and the ability to transport into another part of the world with the touch of a button via a magical machine. Today, we’re somewhat there. Perhaps not as advanced, but with 3D printing and AI/ VR, we are progressing at a speed we can’t even keep up with.
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Fashion
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March 30, 2022
Virgil Abloh – A Tribute From V Management
When the news initially broke of Virgil Abloh’s passing, the V Team were in shock and disbelief. Abloh changed the entire fashion game and created a lasting impact on the industry. We paid tribute to the creative mastermind by reflecting on some of his most influential collections.
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July 19, 2022
The Most Popular V Productions of 2021
Producing the most creative and engaging content is one of our top priorities here at V Management. To commemorate our production work and teams, we have listed some of our popular production work for 2021.
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March 30, 2022
Three reasons why luxury brands love working with micro-influencers
Luxury brands have mastered the ability to present immersive traditional adverts, planned and executed in the utmost professional manner. Yet, in the past years, most have learned that while traditional adverts are beneficial, a successful collaboration with a significant digital influencer may make or break a luxury brand's new campaign or launch. Though the openness offered by social media appears to have conflicted with various luxury businesses' feelings of exclusivity in the past, brands are now reliant on the expanding realm of digital influencer marketing.
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Fashion
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Industry News
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July 26, 2022
Everything You Need To Know About Bottega Veneta’s New Creative Director: Matthieu Blazy
When Daniel Lee announced his departure as Bottega Veneta’s creative director, it was sudden and unexpected news. Within the next couple of days however, the brand appointed a member from its in-house team to take on the creative director position.
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Fashion
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Industry News
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Sustainability
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July 26, 2022
Six luxury fashion brands making eco-friendly moves this year
As the global population grows, so does overconsumption and pollution; as a result, our natural resources are decreasing. The fashion industry alone accounts for over 10% of global carbon emissions, and the current climate crisis is urging more and more fashion brands to implement sustainable strategies and transparent approaches.
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Industry News
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July 26, 2022
TikTok: the new go-to platform for luxury brands
Once deemed as nothing more than a lip-syncing app for teenagers, TikTok is now responsible for popularising countless trends, songs, creators, and brands. TikTok’s new reputation has brands from Dior to Gucci flocking to the platform in hopes of gaining popularity among new audiences.
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Fashion
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Fashion Week
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July 14, 2022
#VFAMILY AT MILAN AND PARIS FASHION WEEK SS 2022
This season’s fashion month brought along style experiences in all forms, and each one was captivating in a new way. With several designers returning to physical shows, the fashion month anticipation was most definitely worth it. Brands made their comebacks in full force and creativity and invited us to share the experience, from vibrant runway shows to a full-fledged runway festival, and more. #PFW #MFW #SS2022
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Collaborations
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July 26, 2022
Latest collaborations at V Management
At V Management, our dedication to excellent talent management and high-quality content production enables us to continue collaborating with the best names in the industry. Our talent managers, who strive for the best results and client satisfaction, have shared their thoughts on some of our latest brand collaborations.
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Beauty
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July 26, 2022
Annabelle Hoy Q&A
After studying fashion design, Annabelle continued her creative journey by producing content online, adding beauty to her resume in the process. From Lancôme to Christian Louboutin Beauty, Agent Provocateur, and more, Annabelle collaborates with leading fashion and beauty brands.
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July 26, 2022
Pride Month with Raphael Say
Pride 2021 took place in most places, replacing the virtual events of 2020. We spoke to Raphael Say at V Management, who identifies as a part of the LGBTQ community on how he spent Pride post-COVID-19.
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July 26, 2022
Latest collaborations at V Management
We combine expertise in both talent management and content production, therefore, our latest collaborations are exceptional. We continue to work with the best and most influential names in the industry. Our talent managers work hard to produce the best solutions, and with this in mind, we gathered their thoughts behind some of the latest collaborations at V Management.
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July 26, 2022
Anouchka Gauthier for ELLE Japan
V Girls are some of the most sought-after talents, and Anouchka Gauthier is most certainly one of them. Alongside major brand collaborations, Anouchka is also involved with the press and was recently interviewed by ELLE Japan to explore her professional background.
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Collaborations
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March 30, 2022
Latest collaborations at V Management
As V Management continues to develop, our client list follows suit. We're growing stronger than ever, and managing talents while expanding our production capabilities is at the forefront of our goals.
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Fashion
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March 30, 2022
BAFTA: V Management Edition
Every year, one of TV's biggest events graces our screens with a variety of talented celebrities and creatives. The BAFTAs honor the best British and international contributions to film, and while doing so, serve up amazing fashion.
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July 26, 2022
Mathilde Marsal Q&A
From performing with Eminem to revealing how she prepares for a big show, here are six things you should know about violinist and V Girl Mathilde Marsal.
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March 31, 2022
Sam Salter Q&A
Sam Salter's captivating smile and engaging personality are immediately noticeable. Model and dancer, Sam’s professional background is diverse and unmatched - his online and offline skills are equally brilliant and he is constantly growing on social media.
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March 31, 2022
Carolina Sansoni Q&A
A business leader and Forbes Italia’s 30 under 30 honoree, Carolina Sansoni is a talent who encompasses style and prowess. She has an entrepreneurial spirit and lifestyle that becomes apparent in her professional life.
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Fashion
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Fashion Week
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July 26, 2022
The Roaring Twenties at V Management
In January 2021, V Management launched its Men’s division and welcomed a plethora of new talents. To honor this expansion, the V Team worked with the Parisian-based crew for a captivating production inspired by the parties and feasts of the 1920s. The ambience was vibrant - a celebration of freedom from the post-war era, depicted by our talents in Paris.
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Fashion Week
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March 31, 2022
Mara Lafontan collaborates with Elle France and Simone Pérèle.
Mara Lafontan united with Elle France and Simone Pérèle to introduce fans to a day in her life in France and what it means to be a confident woman. Mara’s philosophy is simple, “be yourself, the French way,” which she applies to everything she creates.
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Fashion
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Sustainability
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July 19, 2022
#LiuJoBetterDenim with Clara Berry and Mara Lafontan
As the fashion industry shifts into embodying sustainability in daily routines and processes, Liu Jo welcomes #VGirls Clara Berry and Mara LaFontan to explore their roots in Portugal while donning the #LiuJoBetterDenim collection.
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Sustainability
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July 19, 2022
Clara Berry x Adidas & Zalando #BERRYTRASH
Clara Berry joins efforts with Adidas and Zalando to make the world a better place. Together with her friends and dozens of volunteers she cleaned the streets of Paris from plastic trash and participated in the masterclass on how the plastic is transformed and reused. Project carried out for the launch of #cleanclassics line by Adidas in partnership with Zalando.
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March 31, 2022
Ready for your close-up?
Dior Makeup partners with the celebrity makeup artist Nikki to create a flawless look for summer evenings. With #VGirl Elle Trowbridge as a model, Nikki shows how to do shiny smokey eyes using 5 colors eyeshadow palette. Campaign for British store chain Selfridges. MUA: @nikki_makeup Photographer: @sarahbrownphoto For: @theofficialselfridges x @diormakeup
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March 31, 2022
Mon Paris with Constance Arnoult
#VGirl Constance Arnoult shows us around her Paris with its hidden places, authentic bookshops and local markets. After arriving to the French capital a couple of years ago, the newly born Parisian has chosen Quartier Latin as her primary base – Jardin du Luxembourg, Panthéon, boulevard Saint-Michel and Sorbonne University, of course. This time Constance will cross the frontiers of the 5th Arrondissement for a coffee in St. Germain and a brunch in Marais and will show us how to best spend a day in the city.
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July 19, 2022
« Le petit pot bleu » with Constance Arnoult
Constance tells La Prairie how she discovered l'univers de beauté, shares her mom's tips and tricks and speaks about her favorite products by La Prairie .
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Fashion
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March 31, 2022
Less is More with Sian Lilly
Fashion is a fast-paced, ever changing, and grueling industry. With new products and new ideas out every day, staying on top requires innovation, determination, and talent. Of course, having a striking sense of style and a killer body never hurts. Fortunately for her, international model and YouTuber, Sian Lilly has both.
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March 31, 2022
Sarah Lysander tells her story
If there were any doubts about the fact that genetic variety produces the most beautiful creatures, Sarah Lysander Svendby Carter is a clear proof of the fact. Half Norwegian, quarter Nigerian and quarter English she is a successful young model and content creator from Great Britain.
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March 31, 2022
Behind Blue Eyes with Elle Trowbridge
Only the models themselves really know what it is like to shoot on a set, with bright lights and a million onlookers just out of the shot. Thanks to London based model and influencer, Elle Trowbridge, we now have an inside look to the true nature of modeling. Collecting the coveted title of “model” at the tender age of 16, Elle is no stranger to the hustle and bustle of the fashion industry, and has been thriving in the business ever since.
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Fashion
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March 31, 2022
Hanna Lhoumeau & Pomellato in Vogue
The online sales platform Vestiaire Collective partnered with the Italian jewellery house Pomellato to celebrate love and please all those in love with beautiful things on the occasion of St Valentine's Day. And to make the collaboration even more meaningful, Pomellato has chosen true jewellery lovers to present it, among those – Hanna Lhoumeau. For the occasion, the young Parisian talks about her love for colourful jewellery.
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March 31, 2022
Mara Lafontan
On a very public and global stage it is easy to lose sight of oneself. International model and digital media sensation - Mara Lafontan - shares how she has struck the perfect balance between adapting to new adventures and remaining true to herself.
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March 31, 2022
Taylor LaShae
We do not know much about her despite the fact that she seems to be exposed to social media 24/7. Not even easy to say where she comes from… With her signature red lips and cat eyelines, she looks like an actress from the French cinema classics. And young artists do love to invite her to star in their short films. But actually, she is an heiress to a quite different tradition.
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March 31, 2022
Chloé Lecareux x Nasty Gal
Model, influencer and a swimwear designer, Chloé inspires her followers with her unique sense of style, mixing vintage, street and chic. Nasty Gal partnered with the model to show how to nail Valentine’s, with attitude. Full of dreamy textures, move-makin’ minis, and statement silhouettes for showing off and much (much) more — falling in love is pretty much inevitable. So, ready to raise the temperature?
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Fashion
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March 31, 2022
Hanna Lhoumeau
Hanna Lhoumeau – model, influencer and Parisian IT-girl – arrived in Paris a year ago, but has already been in Vogue and Harper's Bazaar, worked with Nike, Calvin Klein and Nina Ricci. Always on the move, Hanna constantly changes her style and refuses to conform to any imposed standards. She pulls off a feline allure one day, a tomboy charm the next and plays an undeniable femme fatale, when she wants to. We met her today to discuss her career, modeling and diversity in fashion and beauty industries.
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Fashion
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April 5, 2022
British rock ‘n’ roll in Paris
Iconic British brand whose history counts more than a century of ups and downs, decided to partner with Constance Arnoult to revive its vintage and rock ‘n’ roll vibe. This time 'à la française'. Throughout its history Lee Cooper has worked with legendary artists including the Rolling Stones, UB40, Serge Gainsbourg and Rod Stewart and today the music still plays an important role in the brand's identity. Invited to run the artistic project not only as model but as an artistic director, Constance got inspired by the brand's rich and vibrant history as well as its collaborations with Jane Birkin and Lou Doillon.
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