Gucci reveals Harry Styles collaboration with a 70s flair
Gucci has recently taken a key role in high-end fashion collaborations as it keeps expanding its world, partaking in a "hack" with Balenciaga, a collaboration with Adidas, Supergucci, and more. Now, the brand has named Harry Styles as its newest collaborator. Styles and Gucci creative director Alessandro Michele collaborated on a 25-look collection, Gucci HA HA HA, named after Harry and Alessandro's initials, which is supposed to be representative of their relationship and their eccentricities. The exciting collaboration, revealed at a press conference in Milan, follows the brand’s updated strategy, in which it established a sales objective of €15 billion per year, up from €9.7 billion last year.