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Our team of talented creatives had the honour of attending some of the most prestigious fashion shows this fashion season, and it was an experience like no other. The season started off with a bang in New York, where some of our team attended shows like Carolina Herrera and even got to attend a Viktor & Rolf dinner hosted by none other than the beautiful Emily Ratajkowski herself. London was next on the list, and some of our talents got to experience shows such as Paul and Joe Paris, and experience Moncler's infamous fashion week events. After London, it was time for Milan, one of the fashion capitals of the world, where our team had the pleasure of attending shows such as Blumarine, Gucci, and Prada. The stunning collections on display left our team in complete awe of the ingenuity and beauty of the designs.‍ Finally, Paris, where our talents witnessed a grand finale of the Fall/Winter 2023 season. They were mesmerized by the stunning displays from the likes of YSL, Dior, and Off-White™, each show a testament to the creativity and hard work of the designers.‍

Annabelle Hoy is taking her fashion experience to the next level with her upcoming sustainable silk set brand, Humans of Yesterday. With a passion for design and an eye for style, Annabelle has curated a collection that is both timeless and environmentally friendly. In this interview, we delve into Annabelle's inspiring journey to launching her brand, the inspiration that drives her creativity, and the challenges she encountered along the way. We also explore the power of social media and uncover Annabelle's insider tips for launching a sustainable fashion brand.

Discover the mystical world of Lafontana Paris, the stunning jewellery brand founded by #VGirl Mara Lafontan. Her collection features ethereal and curious pieces designed for those who embrace their individuality and wild spirit. As a natural creative with a successful background in working with top brands like Tod's, Fendi, and Charlotte Tilbury, Mara has taken her skills to the next level with her unique jewellery brand. Ideal for those seeking something different and mystical, Lafontana Paris offers a touch of enchantment to any look.

Dubai Bling celebrity and influencer Farhana Bodi has over two million followers who keep up with her vibrant personality and opulent lifestyle of luxury apparel, entrepreneurship, travel, and events. At the age of 19, she began working as a makeup artist and model, and she has since worked with premium fashion brands such as Versace, Prada, Missoni, Giuseppe Zanotti, and Chanel. Farhana is the founder of "I Woman Of The World," an events and lifestyle brand dedicated to uplifting women, in addition to being a successful content creator and social media influencer.

The holiday season is in full swing, and with it comes the opportunity to enjoy a winter getaway. As the temperatures drop and snow blankets the ground, people are planning their winter escapes. For many, that means a trip to the warm climates of Costa Rica or Namibia, but for others, it’s time to bundle up and head to destinations like the Dolomites or some of Europe’s other snowy hot spots.

Vogue France recently published an article titled "Chevelure de rêve: Clara Berry, Emili Sindlev, et Emmanuelle Koffi nous partagent leurs secrets d'influenceuses" in which they interviewed three influencers known for their radiant hair on their routine and care. V Girls Clara Berry, known for her long and flowing brown hair, and Emmanuelle Koffi, known for her preppy girl style and bouncy curls, eagerly shared their ultimate hair tips and secrets for those who wanted to know.

Christian Louboutin has undoubtedly revealed one of his most coveted collections to date. Lipstick Heel is an expressive term that captures the star trend for these end-of-year celebrations: the jewel heel. To showcase the Lipstick Heel with Vogue France, Louboutin worked with V Girl Anaëlle Duguet to embody the shoe and its festive and chic appeal. Christian Louboutin's Lipstick shoes are a wardrobe staple, capable of elevating even the most basic outfit into a true fashion moment, while Anaëlle embodies a fast-paced young woman who seeks of original, eclectic pieces to add to her wardrobe, making this the perfect collaboration.

Because of the strong emotional association that fragrance has with our sense of smell, having different go-to fragrances is an easy way to change your mood, communicate different elements of your personality, and match your environment. When our team collaborates with a brand to showcase their fragrance, they do it with creative visuals that exude the scent's aura to help convey how that perfume makes them feel. From chic night-time scents to sweet floral ones, you can get a sense of where the perfume takes you by the creative content creation that goes into showcasing it. Check out our team's top fragrance selection below, whether you're looking to get inspired for gifting this holiday season or looking for a fragrance that conveys your personality.

V Girls Clara Berry and Mara Lafontan are leading Parisian it-girls who can be seen attending fashion weeks and events all around the world. Already having been featured in several esteemed publications, they recently got the attention of Elle Italia and were asked about their fashion inspiration, favourite shopping destinations, and more...

Juny Breeze has worked on successful campaigns for brands including Valentino, Chaumet, Armani Beauty, L'Oreal, and many more. Inspired by vintage films, she adds her artistic approach to her work, and has appeared in magazines such as Vogue Paris, Grazia, ELLE, and many more. This time, she has captured the attention of Vogue Arabia and had a conversation about her origins, inspiration, and motivations. 

V Management is committed to delivering high-quality content and great talent management, which allows us to collaborate with some of the most well-known fashion houses throughout fashion week. Our team had a fantastic time during Paris Fashion Week, working with prominent labels such as Balmain, Miu Miu, Coperni, and others. The shows and presentations were refreshing and eye-catching as they showcased their SS23 collections, and our talents are always eager to attend and share their looks and experiences from these events.

Following the end of London Fashion Week, the #VFamily returned to Milan for fashion week to see its captivating shows. From vivid runway shows to mesmerising presentations, luxury fashion labels made their seasonal comebacks with full power and imagination, and invited us to enjoy the experience.

This summer season, our V Talents travelled across the globe to work, relax, and explore. Talents Temi, Iga, Juny, Léa and Clara visited some of the hottest destinations and wore the most coveted summer seaside styles.

This week, following on from the excitement of Copenhagen Fashion Week, I interviewed our lovely Talents: Annabelle Hoy, Sam Salter, and Chey Maya about their experiences attending. I, the creative content manager here at V, visited Copenhagen this year for the first time myself and was blown away by it's streets splashed in primary colours, tranquil canals, and amazing fresh food, but during CPHFW, the city manages to get even more vibrant. By the sounds of it, our Talents had an amazing experience filled with a sense of community, a strong focus on sustainability, and of course some amazing style! Below are their thoughts.

With the climate suffering more than ever, and fashion taking a big part of the blame for this, we're seeing big changes from even the fashion industry giants. With Stella McCartney starting to make sustainable changes all the way back in 2001, Copenhagen Fashion Week requiring a minimum sustainability plan for all featured brands, and Adidas partnering with Parley for the Oceans to use recycled plastic debris and certified fabrics in their designs, it's clear that change is in the air.

Copenhagen is becoming a more and more prominent fashion destination. Copenhagen Fashion Week today attracts designers from Europe and the United States who are all aiming to work sustainably. Ganni, Gestuz, Stine and Goya, Holzweiler, and more brands are included in this season’s calendar! During this season's Copenhagen fashion week, there are numerous ways to experience style, and each experience was compelling in its own way. With vivid and unique runway shows, brands made their seasonal comebacks with vigour and innovation, inviting our talents to enjoy the experience.

People are more committed to eco-conscious solutions when it comes to their fashion choices than ever before. The desire for "green" choices, whether it comes from consumers or fashion industry experts, cannot be disregarded. Customers are paying increased attention to ethical and environmental elements when shopping, according to Farfetch's Conscious Luxury Trends Report. Searches for "conscious" items on Farfetch's online store have surged by 93% year on year (YoY). According to the study, enterprises must act as quickly as possible to meet the rising demand for environmentally friendly products.

Vogue France spoke with yoga instructor, model, and influencer Anja Winkelmann about her experience with Dior Beauty. The Dior Spa Cheval Blanc cruise, which is located on a boat on the Seine, has captivated the city. The luxury cruise acts as an extension of the spa’s address located at the top of La Samaritaine, offering completely new well-being journeys.

Gucci has recently taken a key role in high-end fashion collaborations as it keeps expanding its world, partaking in a "hack" with Balenciaga, a collaboration with Adidas, Supergucci, and more. Now, the brand has named Harry Styles as its newest collaborator. Styles and Gucci creative director Alessandro Michele collaborated on a 25-look collection, Gucci HA HA HA, named after Harry and Alessandro's initials, which is supposed to be representative of their relationship and their eccentricities. The exciting collaboration, revealed at a press conference in Milan, follows the brand’s updated strategy, in which it established a sales objective of €15 billion per year, up from €9.7 billion last year.

V Management is dedicated to providing high-quality content and excellent talent management, allowing us to work with some of the most well-known fashion industry names. Our agency works with prestigious brands like as Chaumet, Jimmy Choo, Swarovski, and others. Partnerships are becoming more vibrant and colourful as summer approaches, and our talents are always ready to share their new projects and press trips with their audience. View some of our most recent collaborations.

With the rush of being busy content creators and entrepreneurs, it was time for some of our V Girls to take a break from the city and enjoy some time at the beach! Maje invited Anja, Juny and Sian Lilly on a press trip to the Hamptons in honour of the #MajeSS22 collection but before anything else, they had a quick stop in New York City. They explored the city to get inspired by some of the most iconic streets of New York and the experience then continued in the Hamptons, where they spent their days on the beach and their nights at amazing dinners and events.

Most brands have mastered the art of creating trending videos on TikTok - going viral has been easier than ever. However, one viral video isn’t enough to market an entire brand, viewers must have the desire to click the follow button and take a genuine interest in all of the content produced by the brand.

The annual Cannes Film Festival, held in Cannes, France, contains one of the most lavish red carpets in the world. Attendees go from all over the world to walk the renowned red steps in their finest high couture attire. From dinners with glamourous fashion houses to walking the red carpet, see how the Cannes Film Festival 2022 went for the #VFamily.

The luxury fashion industry has faced various new challenges because of recent changes in consumer culture. The COVID-19 outbreak has accelerated the digitalization of the fashion business, particularly in the luxury sector, which has traditionally been hesitant to accept digital trends. There are various digital trends that the luxury business has begun to adopt in modern times, such as TikTok and metaverse fashion in order to avoid digital disruption, but also, to thrive.

As luxury car brands are rebranding themselves into lifestyle brands, they are moving into a new era of collaborations, prioritising fashion and lifestyle influencer marketing. Unless they are car enthusiasts, most people are unlikely to be up to date on the latest automotive news and aren't always knowledgeable when it comes to deciding which vehicle to buy. This is where social media influencers come into play, as car manufacturers will spark the interest of people who would not have noticed their product otherwise.

The V family got to attend Coachella's weekend 1 following a two-year hiatus during the pandemic. This music and arts festival attracts attendees from around the world every year, and its recent two-year pause has left attendees eagerly anticipating what's to come this year, and we were not disappointed.

Coachella is set to host over 150,000 attendees each of its four days this time after taking a two-year break during the pandemic, and the V Family is beyond excited to re-experience it! Coachella celebrates music and the arts, attracting attendees from all over the world, usually on an annual basis, and its two-year halt has left its attendees as well as those watching from home in great anticipation of what’s to come this year. More than a music festival, Coachella is also a gold mine of exclusive parties, branded events, and brand advertising, making the festival a fashion and marketing hub.

In a culture where fashion trends are ever-changing, demand is at an all-time high and encouraging mass production that is not always transparent to the public, prompting the question - how do we measure social impact?

From presentations to catwalk shows, designers show off their incredible creations each season. Our talents attend each season’s fashion shows and this year there were some of the most artistic visuals to be seen.

There were many ways to experience style during this season's Milan fashion week, and each was captivating in its own way. The brands made their seasonal comebacks in full force and creativity, inviting us to share the experience, from vibrant runway shows to captivating presentations.

Regardless of whether you’ve been browsing the internet, watching the morning news, or conversing with friends in the past couple of months, the word NFT is almost entirely impossible to miss, especially if you’re in the influencer marketing industry.

Italian beauty Natalia Bonifacci has long been a fashion industry insider as an accomplished model and influencer with an impeccable eye for style. A creator, dreamer, and realist, Natalia carries a diverse skill set that makes her the perfect talent. Natalia recently spoke to Vogue Russia on the physical and emotional journey of motherhood.

Colorful gowns and delicate accessories were at the forefront of the V Production shoot which took place at the start of the year. Many of our Paris-based talents showcased their playfulness during the production.

2022 has kicked off with many riveting collaboration announcements from some of the biggest brands in the industry, setting the tone for the fashion world this year. 2021 was the year of luxury collaborations and brought us Gucci and Balenciaga’s Hacking Project, Fendace, Dior and Sacai, and more. As fashion gets more experimental and diverse, impressing the public is becoming more of a challenge, which is evident in this year’s collaboration announcements by brands that are not typically associated with each other. Luxury brands that were once deemed too traditional to branch out into combat gaming and cartoons are now on the hunt for the next big collaboration that provides an element of newness.

With 2022 fast approaching, the V Family has enjoyed celebrating this festive season in many ways. With a growing in-house team and various new talents, we are continually expanding and wanted to share our festive celebrations across different locations. This year, some of our favourite moments were spent with ba&sh, Dior Beauty, Jean Paul Gaultier, and Nina Ricci among others.

Years ago, we all predicted flying cars and the ability to transport into another part of the world with the touch of a button via a magical machine. Today, we’re somewhat there. Perhaps not as advanced, but with 3D printing and AI/ VR, we are progressing at a speed we can’t even keep up with.

When the news initially broke of Virgil Abloh’s passing, the V Team were in shock and disbelief. Abloh changed the entire fashion game and created a lasting impact on the industry. We paid tribute to the creative mastermind by reflecting on some of his most influential collections.

Producing the most creative and engaging content is one of our top priorities here at V Management. To commemorate our production work and teams, we have listed some of our popular production work for 2021.

Luxury brands have mastered the ability to present immersive traditional adverts, planned and executed in the utmost professional manner. Yet, in the past years, most have learned that while traditional adverts are beneficial, a successful collaboration with a significant digital influencer may make or break a luxury brand's new campaign or launch. Though the openness offered by social media appears to have conflicted with various luxury businesses' feelings of exclusivity in the past, brands are now reliant on the expanding realm of digital influencer marketing.

When Daniel Lee announced his departure as Bottega Veneta’s creative director, it was sudden and unexpected news. Within the next couple of days however, the brand appointed a member from its in-house team to take on the creative director position.

As the global population grows, so does overconsumption and pollution; as a result, our natural resources are decreasing. The fashion industry alone accounts for over 10% of global carbon emissions, and the current climate crisis is urging more and more fashion brands to implement sustainable strategies and transparent approaches.

Once deemed as nothing more than a lip-syncing app for teenagers, TikTok is now responsible for popularising countless trends, songs, creators, and brands. TikTok’s new reputation has brands from Dior to Gucci flocking to the platform in hopes of gaining popularity among new audiences.

This season’s fashion month brought along style experiences in all forms, and each one was captivating in a new way. With several designers returning to physical shows, the fashion month anticipation was most definitely worth it. Brands made their comebacks in full force and creativity and invited us to share the experience, from vibrant runway shows to a full-fledged runway festival, and more. #PFW #MFW #SS2022

At V Management, our dedication to excellent talent management and high-quality content production enables us to continue collaborating with the best names in the industry. Our talent managers, who strive for the best results and client satisfaction, have shared their thoughts on some of our latest brand collaborations.

After studying fashion design, Annabelle continued her creative journey by producing content online, adding beauty to her resume in the process. From Lancôme to Christian Louboutin Beauty, Agent Provocateur, and more, Annabelle collaborates with leading fashion and beauty brands.

We combine expertise in both talent management and content production, therefore, our latest collaborations are exceptional. We continue to work with the best and most influential names in the industry. Our talent managers work hard to produce the best solutions, and with this in mind, we gathered their thoughts behind some of the latest collaborations at V Management.

V Girls are some of the most sought-after talents, and Anouchka Gauthier is most certainly one of them. Alongside major brand collaborations, Anouchka is also involved with the press and was recently interviewed by ELLE Japan to explore her professional background.

As V Management continues to develop, our client list follows suit. We're growing stronger than ever, and managing talents while expanding our production capabilities is at the forefront of our goals.

Sam Salter's captivating smile and engaging personality are immediately noticeable. Model and dancer, Sam’s professional background is diverse and unmatched - his online and offline skills are equally brilliant and he is constantly growing on social media.

A business leader and Forbes Italia’s 30 under 30 honoree, Carolina Sansoni is a talent who encompasses style and prowess. She has an entrepreneurial spirit and lifestyle that becomes apparent in her professional life.

In January 2021, V Management launched its Men’s division and welcomed a plethora of new talents. To honor this expansion, the V Team worked with the Parisian-based crew for a captivating production inspired by the parties and feasts of the 1920s. The ambience was vibrant - a celebration of freedom from the post-war era, depicted by our talents in Paris.

Mara Lafontan united with Elle France and Simone Pérèle to introduce fans to a day in her life in France and what it means to be a confident woman. Mara’s philosophy is simple, “be yourself, the French way,” which she applies to everything she creates.

As the fashion industry shifts into embodying sustainability in daily routines and processes, Liu Jo welcomes #VGirls Clara Berry and Mara LaFontan to explore their roots in Portugal while donning the #LiuJoBetterDenim collection.

Clara Berry joins efforts with Adidas and Zalando to make the world a better place. Together with her friends and dozens of volunteers she cleaned the streets of Paris from plastic trash and participated in the masterclass on how the plastic is transformed and reused. Project carried out for the launch of #cleanclassics line by Adidas in partnership with Zalando.

Dior Makeup partners with the celebrity makeup artist Nikki to create a flawless look for summer evenings. With #VGirl Elle Trowbridge as a model, Nikki shows how to do shiny smokey eyes using 5 colors eyeshadow palette. Campaign for British store chain Selfridges. MUA: @nikki_makeup Photographer: @sarahbrownphoto For: @theofficialselfridges x @diormakeup

Fashion is a fast-paced, ever changing, and grueling industry. With new products and new ideas out every day, staying on top requires innovation, determination, and talent. Of course, having a striking sense of style and a killer body never hurts. Fortunately for her, international model and YouTuber, Sian Lilly has both.

Only the models themselves really know what it is like to shoot on a set, with bright lights and a million onlookers just out of the shot. Thanks to London based model and influencer, Elle Trowbridge, we now have an inside look to the true nature of modeling. Collecting the coveted title of “model” at the tender age of 16, Elle is no stranger to the hustle and bustle of the fashion industry, and has been thriving in the business ever since.

On a very public and global stage it is easy to lose sight of oneself. International model and digital media sensation - Mara Lafontan - shares how she has struck the perfect balance between adapting to new adventures and remaining true to herself.