Coachella is set to host over 150,000 attendees each of its four days this time after taking a two-year break during the pandemic, and the V Family is beyond excited to re-experience it! Coachella celebrates music and the arts, attracting attendees from all over the world, usually on an annual basis, and its two-year halt has left its attendees as well as those watching from home in great anticipation of what’s to come this year. More than a music festival, Coachella is also a gold mine of exclusive parties, branded events, and brand advertising, making the festival a fashion and marketing hub.
With Coachella, music and creativity unite with influencer marketing and social media. V talents Ashton Gohil, Emmanuel Lawal, Sarah Lysander, Chey Maya, Chloe Lecareux, Clara Berry, Juliana Herz, and Mara Lafontan will be attending from around the world to enjoy the festival and share their #VChella content with their anticipating audiences. Content from popular music festivals thrives on most media outlets, and what influencers wear and share at Coachella can become the next big trend not just on the West Coast, but globally. Sponsoring an event or having a great party is the key to brands getting their product and logo plastered across social media.
Olive Pometsey from GQ explains, “You might not be able to be there, but if you use any form of social media you can watch all of the action unfold right from the brightly lit screen in the palm of your hands. In that respect, it’s become a two-weekend microcosm of marketing gold; get your message out at Coachella and it will be amplified globally by crowds eager to confirm their attendance to their followers.” At Coachella, you can tap into an audience that is not physically attending but is still deeply digitally engaged. Instagram has become a great channel for brand events, sponsorships, influencers, and attendees to share their marketing efforts; and TikTok’s rise over the past two years will be a contributor to the event’s virality.