Last week in Saint-Tropez, we witnessed a breathtaking spectacle as Etam unveiled its highly anticipated beach looks for 2023. Some members of our team were among the privileged guests who graced the occasion, adding their own touch of glamour. Set against a picturesque backdrop, the Etam summer show was a sight to behold. The atmosphere was nothing short of festive, with an eclectic mix of fashion enthusiasts and industry insiders eagerly anticipating the unveiling of Etam's exquisite collection. #EtamCruise2023
Adding an extra touch of charm, the event embraced the essence of Saint-Tropez with a French café terrace-inspired setup. The esteemed guests were seated at beautifully arranged tables on either side of the runway. Partnering with a renowned local café, Etam infused the show with a vibrant red colour palette, mirroring the café's iconic aesthetic.
As the models gracefully walked the silver runway, the audience was mesmerised by the stunning beachwear looks that unfolded before their eyes. Through their social media posts, our team provided a glimpse into their experiences at the Etam show, giving their followers a front-row seat to the event and sharing the magic. Etam's 2023 summer show in Saint-Tropez was an unparalleled celebration of fashion and allure. From Chloe's calm elegance to Mara's vibrant allure, Diana's statement look, and Léna's delicate charm, each talent brought their unique style and personality to the forefront.