In a culture where fashion trends are ever-changing, demand is at an all-time high and encouraging mass production that is not always transparent to the public, prompting the question - how do we measure social impact?
As the world attempts to shift towards more conscious consumption, the luxury fashion industry has received countless calls for more transparency on sustainability and social impact.
Chloé’s current creative director is Gabriela Hearst, a Uruguayan designer also known for her own self-titled fashion label that focuses on sustainable and ethical fashion. After joining Chloé, the creative director immediately began implementing conscious practices. Through her recent efforts to improve working conditions and the environment, Hearst has demonstrated her commitment to positive impact through fashion. The brand’s website has a section dedicated to sustainability, where it states its four pillars:
“Fair & Equal Opportunities for our people, Responsible Sourcing, Positive Impact on Communities, and Impact on the Planet. Measurable objectives are published in this section for each pillar.”
The brand aims to be completely transparent with its consumers in order to stay in line with its manifesto and urges the rest of the industry to follow. Currently, Chloé is developing a social impact measurement tool called Social Performance and Leverage (SP&L). This tool will be open-source and available to the industry, with a methodology and guidance for a sustainable and ethical supply chain. The methodology, set to be made available in 2023, is currently under review by PwC; while being developed by the brand in collaboration with the Institut Français de la Mode and the Foresight and Sustainable Development Department of the Conservatoire National des Arts et Métiers.
This tool is also an extension of the brand’s manifesto, and promotes positive social impact on working conditions throughout supply chains based on the following indicators: diversity and inclusion, gender equality, job quality, training, wages, and well-being. Set to launch in 2023, Chloé hopes the industry will make positive use of the first tool that allows brands to directly visualise and measure their impact.