La Fontana Paris, founded by V Girl Mara Lafontan, is once again creating buzz with its latest launch. Teaming up with artist Léa Pastier, the brand has expanded its product range to introduce a captivating collection of tarot scarves, inviting people to embark on a mystical journey of empowerment and personal growth. Inspired by the occult and rooted in vibrant energies, these scarves allow wearers to tap into their chosen tarot card's enchanting narratives.
Mara Lafontan, founder of La Fontana Paris, is renowned for embodying femininity and self-confidence. Through her social media accounts, she creates authentic and empowering visual stories that showcase her unwavering personality. Having collaborated with prestigious brands such as Viktor & Rolf, Burberry, Fendi, Dior, and ghd, Mara's foray into the world of jewellery with La Fontana Paris in 2022 reflects her creative passions manifested through entrepreneurship.
La Fontana Paris, in collaboration with artist Léa Pastier, introduces a series of "foulards" or scarves that transcend conventional accessories. With each foulard representing a specific tarot card, wearers can connect with and harness the empowering energies associated with their chosen design. The collection includes five distinct styles: the Sun, the Moon, the Lovers, the Empress, and the Devil, each radiating its own unique story and symbolism.
Speaking about the launch, Mara shared her inspiration and intention behind the collaboration. Having grown up surrounded by women who sought guidance from tarot cards, Mara wanted to infuse the energies of these cards into her work and share them with the world. She carefully selected the first five tarot cards that deeply resonated with her, and partnered with Léa, an artist with who Mara shares this passion. Together, they have woven the captivating narratives of tarot into these scarves.
As a proud Gemini known for her multifaceted nature, Mara wanted these scarves to be styled in numerous ways, mirroring her own versatility. She encourages wearers to embrace their unique personalities and make these scarves a focal point of their individual style. Just as each tarot card carries its own story, these scarves become a medium for wearers to express their own narratives, embracing their ever-evolving identities.
Mara's journey as an entrepreneur highlights the transformative potential of combining personal branding, authenticity, and a strong vision to establish a thriving brand. By embracing her unique style and empowering others to do the same, Mara demonstrates the impact of influencer entrepreneurship in today's digital landscape.