We recently organised a press day for IRO Paris during Milan Fashion Week. The event was a cocktail party held to celebrate the opening of the brand's new store in Milan, and it was a huge success. Hosted by Italian fashion influencer Ginevra Mavilla, the event was attended by fashion insiders, from influencers to press, and generated a great audience and an amazing welcome for the brand's new store.

IRO Paris is a fashion brand that was born in Paris and is inspired by the 70's and 80's American rock scene. The brand is known for its simple and strong wardrobe, which is composed like a soundtrack. To celebrate the brand's philosophy, we highlighted the theme "I am my own IROINE" for the event. Throughout the night, guests enjoyed music while sipping on cocktails and having delicious canapés.

Ginevra Mavilla hosting the IRO Paris store opening in Milan