LONGCHAMP

#LongchampRoseau

MARA LAFONTAN and CHLOE LECAREUX

We used an immersive influencer strategy to communicate about the house and the new Roseau Summer collection for this campaign, maximising dedication to the brand and assuring its visibility.

ELÉONORE LÉO JEANNE AND JUNY BREEZE

LONGCHAMP © HUGO LECRUX

We identified a genuine tribe of dedicated influencers to support the brand's mission. To ensure awareness and change, we produced engaging content riding on the concept of the La ballade à vélo.

The concept of the city bike tour, like the brand and the new Roseau collection, was inspired by the numerous characteristics of the Parisian woman.

To promote the concepts of authenticity, a bucolic vacation in the city focuses on three stories starring various talents with true relationships between them.

WENDY SWAN AND LISON SEBELLIN