We used an immersive influencer strategy to communicate about the house and the new Roseau Summer collection for this campaign, maximising dedication to the brand and assuring its visibility.
LONGCHAMP © HUGO LECRUX
We identified a genuine tribe of dedicated influencers to support the brand's mission. To ensure awareness and change, we produced engaging content riding on the concept of the La ballade à vélo.
The concept of the city bike tour, like the brand and the new Roseau collection, was inspired by the numerous characteristics of the Parisian woman.
To promote the concepts of authenticity, a bucolic vacation in the city focuses on three stories starring various talents with true relationships between them.