Janice Joostema

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Half Fijian and half Dutch, Janice Joostema is a passionate London-based content creator, model, and entrepreneur from Vancouver, Canada. Growing up, she immersed herself in acting, modelling, and designing clothes. After attending school for fashion design, Janice found her niche and fell in love with blogging and creating looks for herself, which is where she channelled her creativity and became an entrepreneur. As a creator, she finds inspiration in fashion, beauty, and interior design that she shares with her loyal fanbase. Janice founded Joostema Home – her home accessories and furniture brand which she designs herself. Janice has worked with brands such as Christian Dior, Tom Ford, Luisa Via Roma, La Mer, Marc Jacobs Beauty, Rolls Royce, Givenchy, and Loewe.

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